Crunchies made from 100% fruit and veg

The Snack They Ask For, Made of Nothing but Fruit and Veg.

Six ingredients, all fruit and veg. One serving of fruit in every pack.

Owlies
6Ingredients
all fruit and veg
15Owlies
in every pack
1Serving of fruit
in every pack

1,000+ parents on the waitlist

How many kids?

We'll size the box for each of them.

How many packs each, per month?

Buy more, save more.

How would you like it?

Total —

Cancel any time No added sugar Made in the USA

Snack companies have spent decades and billions making snacks kids crave.

Healthy snack companies have spent decades trying to convince parents.

Nobody built one that does both.

Kids don't care about vitamins or health claims. They care about whether a snack is fun, crunchy, and the same every time. That's why most healthy snacks lose. Not because kids don't like healthy food.

Because they were never designed for kids in the first place.

We think that's backwards.

So we designed Owlies the same way the biggest snack companies design theirs, starting with what kids actually want.

Then We Turned the Bag Over.

The first ingredient in most kids' snacks is sugar. Or juice concentrate, which is sugar with a better haircut.

After that comes rice flour, tapioca starch, natural flavor, and a list of things you'd have to look up.

The front of the bag says fruit. The back says something else.

So we took all of it out. No added sugar. No concentrate. No flour, no starch, no binder. Just fruit and veg.

real fruit & vegno added sugarlunchbox readyfreeze-dried

Real Fruit That Eats Like a Treat.

Freeze-drying pulls the water out of fruit without cooking it. What's left is the fruit itself, just light and crunchy instead of soft and wet.

1

Whole fruit goes in

Real blueberries, blackberries and raspberries, plus veg. Nothing concentrated, nothing reconstituted.

2

The water comes out

Frozen, then dried under vacuum. No heat, so nothing gets cooked out.

3

Owls come out

Light, crunchy, and gone in a second. No wet bite, no mushy middle.

That texture is the trick. It crunches, then it disappears, which is exactly what a picky eater can't argue with.

Six Things. That's the List.

Blueberries

Blackberries

Raspberries

Purple sweet potato

Banana

Lemon

If you can't pronounce it, it isn't in here. Mostly because it isn't in here at all.

How It Compares

OwliesFruit snacksVeggie strawsFruit pouches
Made only from fruit and veg✓——Usually
No added sugar✓—Sometimes Sometimes
No flour or starch base✓Sometimes —✓
A full serving of fruit✓——✓
Kids can eat it themselves✓——Usually
Fits a lunchbox✓✓✓—

One serving of fruit, in a bag they'll finish

A full serving of real fruit in every bag. Not juice, not puree, not concentrate.

Fiber that comes from food

Nine out of ten American kids don't get enough fiber. Ours comes from the fruit and veg itself, not from a powdered additive.

Small enough for a lunchbox, tough enough for a backpack

Shelf stable. No fridge, no squeezing, no mess.

Questions

What are Owlies made of?
Six ingredients, all fruit and veg. Blueberries, blackberries, raspberries, purple sweet potato, banana and lemon. That's the entire list.
Is there any added sugar?
None. The sweetness comes from the fruit. No juice concentrate either.
What age are Owlies suitable for?
Designed for kids who eat solid finger food and up. Because they melt, they're easier than most crunchy snacks. As with any snack, kids should be sitting down and supervised while eating.
How is this different from freeze-dried fruit I can already buy?
Most freeze-dried fruit is one fruit, sliced. Owlies is a blend of fruit and veg, shaped so kids reach for it, with a full serving of fruit per bag.
Why am I paying before it ships?
Because early orders are what get it made. You'll see every step of production before it arrives, and you can cancel any time before we ship.
When do Owlies ship?
January 2027. Your subscription doesn't bill again until then.
What if I change my mind?
Cancel any time before we ship, no questions.
Where will Owlies be available?
Online first, direct from us. Retail comes later.

Kids Ask for Owlies. Parents Say Yes.

Six ingredients, all fruit and veg. One serving of fruit in every pack.

Get Owlies
Cancel any timeFirst delivery January 2027No added sugar